The Boba Plug

The Challenge

For this portfolio piece, I decided to start my own company. I handled the art direction and product design with my partner Vivian Luu. Drawing inspirations from Late 90’s to Early 2000’sAsian American Pop Culture, I created contrasting visuals to showcase the drinks being made. My goal for this was to see how far I could push my limits of design.

Client

The Boba Plug

Type

Company branding, apparel design, print design, social media management, manufacturing.

Date

15, September 2022

My Approach

-Creating a brand identity

-Deliverables: Brand identity, apparel, merchandise, print media, and. web design

-Research on manufacturing and target audience, fabric sizing.

-Interviewed experts in the field

To push this project further I had help with creating different designs. Within 3 Years we received over 4.5k followers organically and had over 32 Popups We also launched 3 capsule collections. We collaborated with several Dallas Owned Businesses; Centre on Mockingbird, Khao Noodle Shop, La Casita Bakeshop, Cocoandres Chocolatier,
Verbena Parlor, Milky Treats & More.

Logo Designed by – Dena Nguyen

Photographer – Vivian Luu

Illustrator – Julian Louie

Pottery – Alaina from LittleMatchStudio

Link to publishing :

https://shoutoutdfw.com/meet-alyx-vivian-co-owners-of-the-boba-plug/