PROTOTYPE 306 : 05112016
The Challenge
I took it upon as my personal project to create a clothing line based on futuristic design that incorporates Japanese influence and uses of creative pattern design. My goal for this project was to showcase my creativity.
Client
Prototype 306
Type
Company branding, apparel design, print design, social media management, manufacturing.
Date
05, May 2016
My Approach
-Creating a brand identity
-Deliverables: Brand identity, apparel, merchandise, print media, and. web design
-Research on manufacturing and target audience, fabric sizing.
-Interviewed experts in the field
To push this project further I enlisted help from different fashion designers to help gauge in decision making between several prototypes. Within 5 months we received over 4k followers and sold over 350 orders. We also launched 1 initial season and 3 capsule collections.
In my conclusion, I realized that starting your own business takes a lot of guts, and there were many trials and tribulations. But in the end, I learned about the fashion industry and what it takes to grow.
Designers who gave me guidance :
Photographers :
Link to publishing : http://voyagedallas.com/interview/meet-alex-nguyen-prototype-306-central-dallas/
Here are some of the examples of what was made
Company Branding
Season 1 Launch
Travel
Capsule Collection 1
Capsule Collection 2
