The Boba Plug
The Challenge
For this portfolio piece, I decided to start my own company. I handled the art direction and product design with my partner Vivian Luu. Drawing inspirations from Late 90’s to Early 2000’sAsian American Pop Culture, I created contrasting visuals to showcase the drinks being made. My goal for this was to see how far I could push my limits of design.
Client
The Boba Plug
Type
Company branding, apparel design, print design, social media management, manufacturing.
Date
15, September 2022
My Approach
-Creating a brand identity
-Deliverables: Brand identity, apparel, merchandise, print media, and. web design
-Research on manufacturing and target audience, fabric sizing.
-Interviewed experts in the field
To push this project further I had help with creating different designs. Within 3 Years we received over 4.5k followers organically and had over 32 Popups We also launched 3 capsule collections. We collaborated with several Dallas Owned Businesses; Centre on Mockingbird, Khao Noodle Shop, La Casita Bakeshop, Cocoandres Chocolatier,
Verbena Parlor, Milky Treats & More.
Verbena Parlor, Milky Treats & More.
Logo Designed by – Dena Nguyen
Photographer – Vivian Luu
Illustrator – Julian Louie
Pottery – Alaina from LittleMatchStudio
Link to publishing :
https://shoutoutdfw.com/meet-alyx-vivian-co-owners-of-the-boba-plug/
Five of Our Favorite Locally Run Boba Shops Around Dallas
Khao Noodle Collaborative Pop-Up Series Kicks Off This Month
How To Show Up for Dallas’ Asian Communities Right Now
https://www.dallasobserver.com/restaurants/boba-plug-and-la-casita-collaborate-this-weekend-to-stop-aapi-hate-11998846
Here are some of the examples of what was made
Company Branding
Print Design
Season 1 Launch
