PARK OMAKASE : 06072020
The Challenge
After years dedicated to the restaurant industry, the client hired me to design the image of their new business model, a sushi tasting bar.
Taking into account the client’s know-how, based on the fresh product and the market environment, we carried out a communication strategy that maintained the visual codes of sustainability. Defining a tone of close and friendly communication that would allow us to connect with our target audience.
Client
Park Omakase
Type
Company branding, print design, social media campaign
Date
07, June
2020
My Approach
-Creating a brand identity
-Deliverables: Brand identity, apparel, merchandise, print media
-Research on sushi and target audience
-Interviewed experts in the field
I decided to help with this project focused on sustainability. I needed something more than just a good piece of fish on rice, I wanted to understand where it came from, and if was ethically caught and raised. The branding guide shall serve as a standard that the client should be able to understand, when it deems necessary.
Branding Guidelines
Print Media
